CA Technologies Marketing Communications Analyst in Burlington, Massachusetts
Do you want to help eliminate barriers between ideas and business outcomes? We want you to bring your unique experiences and creative ideas to the table. CA Technologies provides software and solutions that help our customers to develop, manage, and secure complex IT environments to increase productivity and enhance competitiveness in their businesses. It’s our aim to encourage global collaboration and results-oriented innovation, while supporting and developing our talented people and our communities. CA Technologies will empower you to drive authentic success, for both the business and yourself in the application economy.
Our /Marketing Communications Analyst/ is responsible to provide support for portfolio marketing campaigns as it relates to: budget-related management, marketing systems and processes, program analysis, marketing efficiency, effectiveness improvements and related best practices. The role requires responsibility for working across BUs, GEOs, and various marketing functions to ensure consistent strategy, planning, and execution.
Supports the execution of the portfolio marketing plan to drive awareness and consideration of CA’s identified portfolios that integrates with both brand and demand campaigns.
Brainstorms campaign audiences, themes and tactics; Documents and tracks campaign architecture.
Partners with corporate, BU’s, and demand teams to support execution of campaign tactics to achieve objectives.
Has basic understanding of target buyer needs, market trends and the competitive landscape.
Supports awareness multi-channel tactics.
Brainstorms audience-centric messaging and coordinates with marketing peers on content creation to support campaigns.
Builds campaigns and programs in the system, tracks results and measures effectiveness.
Posts content; manages translation efforts
/ Skills & Competencies/
Typically 2 or more years experience is preferred.
Ability to support the execution for multi-dimensional customer engagement programs.
Experience with integrated multichannel frameworks, tools, platforms, and processes.
Some experience in content development.
Deep interest in demand generation, lead nurturing, digital marketing and content marketing.
Ability to track metrics that measure the effectiveness of programs.
Experience working with agencies.
Effective communication skills including the ability to keep cross-functional teams apprised of program status.
Comfortable working in a cross-functional, matrixed organization; able to build cross-functionals relationships across an organization.
Process oriented, project management-minded, proven track record to deliver to deadlines.
Experience building programs and gathering/analyzing data; Experience with Marketo, Eloqua, Pardot and/or Hubspot
Ability to juggle multiple priorities in a fast-paced environment.
Design skills nice-to-have
Business travel of approximately 10 or less percent yearly is expected for this position.
Bachelor's Degree or global equivalent in Business (Marketing) preferred.
More About Working at CA:*
CA has earned scores of Workplace Excellence awards in the last few years – and there’s a reason for that. Here you’ll have the opportunity to eliminate barriers for our customers and earn a competitive compensation and total rewards package – all while pushing the boundaries of what’s possible by collaborating with a diverse team of global innovators. In short, CA’s fun, diverse, and fast-paced culture has put us on the map as one of the best employers in Information Technology.
We offer competitive salary, company-sponsored premium Medical/Prescription & Dental Plans, company-paid Holidays, Vacation, Anniversary Service and Sick Days, 401(k) Plan, Education/Training Reimbursement, Charitable Gift Program, Adoption Assistance Program.
Learn more about CA Technologies and this opportunity now at http://ca.com/careers
We and all of our subsidiaries are equal opportunity employers. As such, it is our corporate policy to fill positions with qualified candidates regardless of the candidate’s race, color, sex, age, religion, ancestry, national origin, citizenship status, marital status, sexual orientation, gender identity, genetic information, disability, pregnancy, military status, veteran status or any other protected group status.
/ Note to Recruiters and Placement Agencies: We do not accept unsolicited agency resumes. Please do not forward unsolicited agency resumes to our website or to any of our employees. We will not pay fees to any third party agency or firm and will not be responsible for any agency fees associated with unsolicited resumes. Unsolicited resumes received will be considered our property and will be processed accordingly./
/ If you require an accommodation with the online application process, please contact Talent Acquisition at 1-800-454-3788./